Erin Ann McBride
Erin Ann McBride is an accomplished marketing and communications professional with 15 years of traditional marketing and social media experience.
By day I write and work in marketing, and by night I hunt unicorns.
I'm passionate about many things, particularly-
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helping others publish their books,
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teaching others how to embrace social media marketing,
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fighting child and sex trafficking in Cambodia,
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creating families through foster care,
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serving as a relief and rescue worker in Haiti,
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writing novels,
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defending and discussing religious liberty,
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and working in and writing about social media.
• Created customized social media, marketing, and communications strategies for clients, including large corporations, and small non-profits
• Monitored, analyzed, and created campaigns based on website analytics (Google Analytics, PPC, AdWords, SEO, etc.)
• Analyzed marketing campaign data to increase performance and meet objectives
• Researched, wrote, and edited articles for daily newsmagazine with audience of 87,000 readers weekly worldwide, wrote content for daily email blast to 300,000 subscribers (Meridian Magazine)
• Creation of effective promotional email marketing campaigns to drive revenue using both existing and bought in data
• Researched stock market, generated topics, and wrote syndicated blog posts (over 160 posts) for a national publication
• Used social media (i.e.- Twitter, LinkedIn) to identify thought leaders and influencers to promote clients
• Consulted with companies on integration of social media into existing marketing campaigns (Facebook Power Editor, Twitter Advertising, Tailwind, Buffer, Hootsuite, Mailchimp, Eloqua, and more.)
• Monitored, analyzed, and created marketing and fundraising campaigns based on website analytics
• Maintained client brand standards and values across all digital platforms
• Assist book authors with editing and formatting of ebooks for publication
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McBride Marketing Solutions
January 2010 - Present
Marketing and Social Media Consultant, Writer
Technical Skills
• Microsoft Windows, Word, Excel, PowerPoint, Access
• Wordpress, Joomla, Blogger, TypePad
• Google Analytics, Omniture​
• Google AdWords and AdSense
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Skills
• Marketing
• Social Media Marketing
• Copyediting
• Writing
• Public Relations Strategy
• Grassroots Outreach
• Branding
• Blogging
• Community Management
• Creative
2010 - present
2010 - present
CheapOair.com
October 2008 – December 2009
​Director, Social Media Strategies
• Authored creative messaging for social media communications. Wrote content for newsletters and email blasts
• Managed and developed content for use on company website, landing pages, blogs, email blasts, and social media
• Managed content for multiple brand blogs and profiles
• Defined, tested and tracked effectiveness of social media marketing campaigns using web analytics tools
• Partnered with other companies to create contests with the goal of increasing awareness.
• Focused on SEO and SEM to bring company's social sites page rankings from obscurity to front page status
• Directed remote staff of 5 located in different countries and states
• Managed email newsletter staff (subscription list of 500,000+ subscribers), contributed to written content
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​• Consulted with marketing agency potential clients
• Developed custom social media marketing strategies for each client
• Pitched to and recruited new clients on behalf of the agency
• Drove organic growth using viral social media technologies that enabled word-of-mouth marketing
• Built online relationships that enabled product evangelists
• Created content for marketing collateral, assigned editorials, and websites
• Wrote content for social media campaigns, optimized for SEO and viral potential
• Augmented public relations by participating in interactive marketing blogs and social networks
• Discovered, tracked, and built online communities and development
• Managed five interns and five account managers
Cobalt Communications Group
January 2008- August 2008
Director, Marketing Communications
A Volunteer's Week in a Refugee Camp
Published September 2017, Meridian Magazine.
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Editor, SwingStateVoter.com
How to Profit Off of Taxes, Politics, and Rising Fuel Prices
Published February 7, 2012, The Motley Fool
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Fighting Trafficking in Cambodia
Published September 2011, Meridian Magazine
"When Books Fly: Social Media Secrets for Best Selling Books" (Cedar Fort, May 2016)
"Sharing the Gospel through Social Media" (Cedar Fort, February 2015)
​“This Just In” (Baby Duck Books, December 2012)
"You Heard It Here First" (Baby Duck Books, August 2012)
"The Agency" (Baby Duck Books, June 2012)
"Beyond Perfection" (Covenant Communications, 2005)
Books
Biography
Work​
experience​
Publications
Professional Background
Medallion Bank
Sept 2016 - June 2017
Marketing Manager
• Managed creative and strategic marketing projects for two divisions
• Built lead generation strategies and platforms using Salesforce and custom landing pages
• Revamped company website to become more SEO compliant
• Developed improved brand visibility and marketing presence
• Analyzed and reported on all marketing efforts
• Monitored, analyzed, and created campaigns based on website analytics (Google Analytics, PPC, AdWords, SEO, etc.)